We’ve talked a lot about the importance of building up and streamlining your contracting website’s SEO.搜索引擎优化可帮助您获得目标客户端找到,并帮助您在Google搜索结果中找到更高的信息。Google also provides special local service ads. Is there any chance Google local service ads could replace SEO as we know it?
The short answer is “Nope.”
I don’t believe they will replace SEO, and the rest of this article will show you why.
什么是Google本地服务广告?
Google本地服务广告使您可以在Google上宣传您的本地业务,并直接从潜在客户那里接收通信。您的潜在客户只需单击广告即可拨打电话或向您发送消息。您可以发送和回复消息,跟踪连接并在应用程序和在线上管理预订。
Google local service ads are a pay-per-lead deal, but you’re able to set a budget for your costs per week or month.
以下是有关Google本地服务广告以及它们如何工作的四个点:
1.有限的可用性
Google local service ads are only used for a handful of local service-based businesses. They focus on five main services:
- HVAC contractors
- 电气承包商
- 水管工
- Locksmiths
- Garage-door service contractors
他们正在加利福尼亚州测试更多类别 - 绘画,清洁,杂工,等。
2.在上面看到正常搜索结果
Google local service ads appear as banner-style ads ABOVE the top search results.
这是我刚刚搜索西雅图水管工的照片:
3.需要筛选过程
要申请这些广告,Google要求您完成筛选过程。经过该过程并获得批准后,您将在公司广告旁边获得一些绿色的“ Google保证”徽章。然后,Google涵盖了有关工作发票金额的索赔,终身上限为2000美元。
对本地承包商来说,“ Google保证”徽章真的值得多少?这还有待观察。
4. Google选择关键字
不幸的是,使用Google本地服务广告,您无法设置自己的关键字。Google选择了哪些关键字与您公司选择的工作类型相关。实际上,Google不会为您提供任何关键字数据来进一步简化广告。您只是相信他们做正确的事!
为什么Google本地服务广告不会替换SEO
Contractors, I don’t think this service will replace SEO at all.
The Google search engine will stay the same, andthe local and organic search results will still be there every day.因此,除非您是Roto-Rooter或一个小时的供暖和空气,否则我认为您不应该花费大量时间和金钱上的本地服务广告。
If you have a solid online presence, custom SEOworking well for your website,and money left over—go ahead and test them out, but for most of my audience (typically custom home builders and remodelers), I do not recommend Google local service ads.
Summary
Google本地服务广告是一项专门的广告服务,与有限的本地企业一起工作。这些广告在搜索结果的顶部查看,并为潜在客户提供直接通过广告与承包商联系的能力。Google控制关键字。
While the specialized ads could be helpful for some business, I do not think they replace the need or effectiveness of regular SEO for your contracting website.
希望这有助于回答有关本地服务广告是否取代SEO的任何问题。如果您想更深入地研究Google本地服务广告,我建议这些文章。
https://support.google.com/google-ads/topic/6224863?hl=en&ref_topic=6224857
https://www.brightlocal.com/2018/05/21/google-local-service-ads/
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